Christian H. Gomez - Managing Principal
Marketing technology is my passion.
In the past 15 years there has been a sea change in marketing. One visit to any martech conference and the previous landscape is hardly recognizable. We have seen the rise of the internet and now mobile devices as chief channels of communication outpacing printed media. 80 cents of every marketing dollar is now spent on direct (i.e. ROI measurable) marketing rather than mass advertising, a complete reversal in the last decade and a half. It is all about measurement and the requirement that those entrusted with marketing budgets be accountable.
In the intervening years I have had the privilege of working with a number of the industry's leading entrepreneurs in packaging and realizing the value they built in doggedly pursuing their dreams. Many of these individuals now comprise the Mtech Advisory Roundtable, credentialed experts across the many segments comprising the marketing and advertising space.
The process of building and realizing value is an arduous one. Increasingly, the velocity of technological advancement presents significant challenges to smaller independent marketing tech companies and agencies alike. Competition from deeper pocketed competitors requires a laser-like focus on core competencies, micro-market verticals, and a very high company technology IQ.
Mtech Advisors provides two distinct services to its clients, primarily small to medium size independent marketing technology and advertising firms. First, a structured Strategic Assessment & Planning process, which addresses and develops concrete recommendations on how to take a business to the next level. This process is especially useful for businesses that have become stagnant or “stuck”. Second, when the time is right to realize company value, Mtech provides comprehensive Mergers & Acquisitions Advisory Services to buyers and sellers alike.
For sellers, Mtech focuses on issues of timing (company and market specific), personal goals, and a panoply of other considerations, notwithstanding transitioning the business to a positive environment for the employees, who in most cases have become family. For buyers, the process involves a determination of products and services required to execute growth strategies, a cost/benefit analysis of build versus buy, and the identification, acquisition and successful integration of those properties.
Mtech Advisors has the reach and resources to custom design and execute a plan of success for every buyer and seller. Our resources include industry experts and transaction facilitators such as attorneys and accountants if needed. Unlike business brokers serving the SMB market in general, we focus on and know the marketing services space. We make the commitment to our clients to understand and articulate the value of their businesses to potential acquirers or targets. Take the time to explore this site. You will find a wealth of valuable information and resources to keep up with happenings in the industry as you consider your strategic goals. We look forward to hearing from you and will provide all the assistance possible to help you achieve those goals.
Testimonial -
"I have worked with Christian Gomez for many years on business development, acquisitions, and partnering. I give him my highest recommendation. He is knowledgeable, professional, personable, hands-on, informative, communicates regularly, and above all, he is trustworthy, always putting his clients' interest above his own"
- Gene Hanson, founder and former CEO, CCS Adplus dba Infolure
In the past 15 years there has been a sea change in marketing. One visit to any martech conference and the previous landscape is hardly recognizable. We have seen the rise of the internet and now mobile devices as chief channels of communication outpacing printed media. 80 cents of every marketing dollar is now spent on direct (i.e. ROI measurable) marketing rather than mass advertising, a complete reversal in the last decade and a half. It is all about measurement and the requirement that those entrusted with marketing budgets be accountable.
In the intervening years I have had the privilege of working with a number of the industry's leading entrepreneurs in packaging and realizing the value they built in doggedly pursuing their dreams. Many of these individuals now comprise the Mtech Advisory Roundtable, credentialed experts across the many segments comprising the marketing and advertising space.
The process of building and realizing value is an arduous one. Increasingly, the velocity of technological advancement presents significant challenges to smaller independent marketing tech companies and agencies alike. Competition from deeper pocketed competitors requires a laser-like focus on core competencies, micro-market verticals, and a very high company technology IQ.
Mtech Advisors provides two distinct services to its clients, primarily small to medium size independent marketing technology and advertising firms. First, a structured Strategic Assessment & Planning process, which addresses and develops concrete recommendations on how to take a business to the next level. This process is especially useful for businesses that have become stagnant or “stuck”. Second, when the time is right to realize company value, Mtech provides comprehensive Mergers & Acquisitions Advisory Services to buyers and sellers alike.
For sellers, Mtech focuses on issues of timing (company and market specific), personal goals, and a panoply of other considerations, notwithstanding transitioning the business to a positive environment for the employees, who in most cases have become family. For buyers, the process involves a determination of products and services required to execute growth strategies, a cost/benefit analysis of build versus buy, and the identification, acquisition and successful integration of those properties.
Mtech Advisors has the reach and resources to custom design and execute a plan of success for every buyer and seller. Our resources include industry experts and transaction facilitators such as attorneys and accountants if needed. Unlike business brokers serving the SMB market in general, we focus on and know the marketing services space. We make the commitment to our clients to understand and articulate the value of their businesses to potential acquirers or targets. Take the time to explore this site. You will find a wealth of valuable information and resources to keep up with happenings in the industry as you consider your strategic goals. We look forward to hearing from you and will provide all the assistance possible to help you achieve those goals.
Testimonial -
"I have worked with Christian Gomez for many years on business development, acquisitions, and partnering. I give him my highest recommendation. He is knowledgeable, professional, personable, hands-on, informative, communicates regularly, and above all, he is trustworthy, always putting his clients' interest above his own"
- Gene Hanson, founder and former CEO, CCS Adplus dba Infolure
